George Pullen, who operates the Elite Maintenance Services Group franchise across the Gold Coast and Tweed Coast with his wife Rebecca, is likely one of the very few cleaning and pest control business owners in Australia to have received a Premier’s Award.
Before joining Elite in 2000, George built an impressive career in government service. From 1995 to 1999, he worked with the Department of Natural Resources, primarily in remote and rural regions, as part of a specialist team responsible for the preventative control of plague locust populations.
George also holds a Bachelor of Applied Science in Natural Systems and Wildlife Management from the University of Queensland. It’s a background that gives customers confidence they’re receiving expert, science-based advice — particularly when it comes to pest management.
Award-Winning Experience in Pest Control
George received his Premier’s Award for leading a research project into locust control and was also involved in coordinating a large-scale broadacre mouse control program across the Darling Downs and Western Downs in 1995. While his current customers rarely face challenges of that scale, the expertise gained from those projects continues to inform his professional approach today.
Ultimately, family was the reason George stepped away from government work. The extensive travel required made life difficult with young children, prompting him to seek an opportunity closer to home. That opportunity came with Elite, working alongside his mother- and father-in-law, who were then the franchise owners for the region.
From Employee to Franchise Owner
George spent around seven years working within the business before purchasing the franchise outright in 2008 when his in-laws retired. Today, he oversees a large service area stretching from Ormeau in the north, through the Gold Coast and Tweed, down to Mullumbimby in the south, and west to Mount Tamborine, operating across both Queensland and New South Wales.
The business delivers a balanced mix of residential and commercial services, including professional carpet cleaning and comprehensive pest control. With technicians trained across both disciplines, Elite offers clients a seamless, efficient service solution.
A Strong Year and a Customer-First Focus
“This year has been the strongest start I’ve seen in a long time, and December was absolutely crazy,” George says.
“We’ve been flat out with both carpet cleaning and pest control work, which is great. It’s still a fiercely competitive industry — but that competition ultimately benefits customers, especially when they choose us.”
While equipment and technology continue to evolve — including advancements in pest detection — George believes the fundamentals haven’t changed.
“Service is still everything,” he says.
George remains a respected authority in the field, regularly presenting at major industry conferences and previously lecturing in pest plant and animal management to Natural Systems and Wildlife Management students at the University of Queensland.
Life on the Gold Coast
When he’s not working, George enjoys spending time with his family, making the most of life on the Gold Coast with fishing and waterskiing — perks that come with living just minutes from the beach.
Looking for Carpet Cleaning or Pest Control on the Gold Coast or Tweed Coast?
With award-winning expertise, decades of experience and a strong customer-first approach, George and the Elite team are well placed to help homes and businesses across the region.
Book with confidence today
Request a quote or call 131 580 to arrange professional carpet cleaning or pest control with Elite Maintenance Services Group.
