The Elite National Conference was recently held at the iconic Mantra Twin Towns in Tweed Heads, New South Wales — a fitting location set between the Gold Coast and the Tweed River.
Nearly thirty Elite franchisees and team members travelled from across Australia to attend the event, which focused on professional development, business growth and celebrating long-standing achievements within the Elite network.
Learning, Strategy and Business Growth
The conference program covered a wide range of topics relevant to franchisees, including:
- Professional carpet dry cleaning methods
- Customer service excellence
- Marketing and sales strategies
- Building sustainable, referral-driven businesses
Presenters shared practical insights designed to help franchisees strengthen their operations, improve communication and adapt to the evolving digital landscape.
A key takeaway for attendees was the importance of working on the business, not just in the business — with a strong emphasis on consistent, high-quality customer service as the foundation of long-term success.
Elite’s professional services, including Carpet Cleaning Services and broader Commercial Cleaning Solutions, continue to support franchisees in delivering premium outcomes nationwide.
Networking and the Power of Customer Service
The conference also provided valuable opportunities for franchisees to connect, share experiences and learn from one another. Discussions highlighted how effective communication, strategic thinking and referral-based growth — particularly through social media — can significantly impact business performance.
Across all sessions, one message was clear: exceptional customer service is central to Elite’s success and remains the reason so many franchisees have built strong, enduring businesses in their local communities.
Celebrating Achievement at the Gala Dinner
Following a full day of learning, attendees gathered at Signatures Restaurant for the gala awards dinner — an evening dedicated to recognising outstanding service, commitment and achievement across the Elite network.
Franchisee of the Year 2019
The most prestigious award of the night, Franchisee of the Year, was presented to Shaun and Nicole Tucker from Mackay. Their continued success was attributed to strong teamwork, hiring the right people and delivering an old-fashioned level of customer care — even in a modern, digital environment.
Service Milestones and Distinguished Awards
Several franchisees were recognised for their long-term dedication:
- Gary and Sue Pracy (Camden) received the 35 Year Service Award, a testament to their commitment to customers and business longevity
- Greg and Sheryl Lynn (Goondiwindi) were awarded the 25 Year Service Award and the Distinguished Service Award, recognising their deep connection to the local community
15 Years’ Service Awards
The 15 Years’ Service Award was presented to:
- Stephen and Kay Ross (Fraser Coast)
- Darren and Angela Greer (Townsville)
- Kerrie Spindler (Hornsby)
- Stephen and Pamela Dury (Central West NSW)
Outstanding Achievement Awards
Additional recognition included:
- High Achievement Award – Kerrie Spindler (Gosford)
- Encouragement Award – Nicole Brown (Airlie Beach)
- Top Supa Spotta Sales Award – Peter Bonnily (Pine Rivers)
- Top Elite Protection Sales Award – Steven and Stacey Armour (Southside)
These achievements reflect the strength of Elite’s product and service offerings, including professional solutions aligned with the IICRC framework.
A Strong Network, Built Like a Family
“This year’s national conference was our best yet,” said Elite Managing Director Rob Lovett. “Becoming an Elite franchisee is like joining a family, and we’re proud to recognise the dedication and hard work of our franchisees across Australia.”
Elite Maintenance Services Group continues to grow through collaboration, shared knowledge and a commitment to delivering premium outcomes for customers nationwide.
Learn More About Elite
To learn more about Elite Maintenance Services Group, our professional services or franchise opportunities:
Request more information or get in touch today:
https://elite.com.au/quotes/
Or speak with our team via our call-now service on 13 15 80 (or 131 580).
Elite Maintenance Services Group — Australia-wide expertise, built on people, performance and pride.
