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How Elite Carpet Dry Cleaning Helps Franchisees Build Resilience and Security

Elite Carpet Dry Cleaning Mackay – Shaun and Nicole Tucker | Elite Dry Carpet Cleaning Australia and Maintenance Services

Shaun Tucker first bought his Elite Carpet Dry Cleaning franchise in 2014. First established in the 80s, the Mackay franchise allows him to be there for his growing family while providing top quality services to Mackay and its surrounds.

He has absolutely no regrets about joining the Elite family and is grateful to them for the support that has helped him build one of the best franchisees in Australia.

Shaun’s Franchise Story

Shaun worked in the mines for years, but the FIFO model didn’t work well for his family life. With a wife and two babies back-to-back, Shaun needed to be home for his family and to have the freedom to enjoy those early years.

The chance to create that lifestyle came when Shawn’s brother’s father-in-law wanted to sell his Elite franchise in Mackay. After working in the business for a while to see how he enjoyed it, Shaun bought the business and never looked back. It gave him the independence and control that he was looking for. And as an added bonus, it also gave his wife a job and the chance to go back to school and study bookkeeping.

Why Elite Carpet Dry Cleaning?

Shaun got the opportunity to buy an Elite franchise by chance. But once he understood more about the business, Elite’s business model, approach, and history made the opportunity even more attractive.

Here are just some of the qualities that made Elite the perfect choice for Shaun and his family:

Friendly Support

Shaun was new to the carpet cleaning industry when he started out. And one of the first things he noticed was how much support Elite offered.

As he says, “There’s always support there with Elite. People in the company are switched onto different processes and you can always bounce things back and forth. You’ve got people you can ring, and they can help you out or you can help them out.”

This support and assistance were invaluable when Shaun was first taking control of his franchise.

High Quality Products

Elite’s cleaning products are top quality and specially formulated to decrease the risk of damage to the environment and the risk of reactions in humans or animals. They offer superior cleaning and stain removal, which has helped Shaun provide top quality services to all of his valued clients.

As Shaun points out, “The products are good. I’ve had guys who have been in the industry for a long time, and they’ve looked at our products and say that no one else does such a good job.”

Knowing that he’s providing safe and effective cleaning has given Shaun a sense of pride in his business and its services. And it’s allowed his business to expand and grow even in uncertain times.

Varied Services

Being a franchisee with Elite Carpet Dry Cleaning means getting training and support to supply a variety of services. This variety makes Shaun’s days more interesting and gives his business a lot of resilience. It also helps protect him against downtimes because of seasons or uncertainty in the outside world.

Because of their varied services, he’s able to work with a wide range of businesses including school, retirement homes, and real estates. There’s always something to do with these kinds of businesses, from crisis and emergency house cleaning to post-rental cleaning. Shaun says that, “Every day and every job is different. Even with our pest control side, I’m basically fulltime with pest control at the moment. I also do crisis and emergency housing for 120 properties.”

Shaun’s business mostly focuses on:

  • Carpet cleaning
  • Upholstery cleaning
  • Pest control
  • Leather cleaning
  • Tile and grout cleaning
  • Mattress cleaning
  • Upholstery cleaning
  • Carpet and upholstery protection treatments

Security in Tough Times

COVID-19 has hit a lot of businesses hard and Shaun worried that his franchise would be one of them. The lockdowns hit in Mackay during their yearly quiet time too, which just added to his worry and stress.

In the first weeks of COVID, it did get a little quieter for the Mackay franchise, but then work picked up above normal levels for that time of year. Shaun actually found that the lockdowns made people more likely to notice stains or mess that needed to be cleaned and that it was easier to do his work when homeowners were present.

He says, “…everyone was at home and that made our job easier, we didn’t have to tie up dogs or worry about gates or anything like that. People were home and noticed things that needed to be done and we were actually busier over that time. On the whole, we had no real downtime.”

The stable source of income that Elite’s franchise model provided saved Shaun and his family from the worry and stress that COVID has caused around the world.

Elite’s National Conference

One unexpected bonus of working with Elite for Shaun was the national conference. Held every second year on the Gold Coast, the conference is a chance for franchisees to catch up and network.

Shaun enthuses about the conferences, saying that, “We go to the Gold Coast and we work on parts of the business and have an awards night. It’s a really good way to interact with other franchisees and get to know them and get ideas for the business.”

And it’s no wonder that Shaun is so enthusiastic about the National conferences. He not only gets to talk with his peers and learn about new business strategies, he’s also won the Franchisee of the Year Award for 2016 and 2018.

The Takeaway

Working with Elite Carpet Dry Cleaning has given Shaun and his family a financially rewarding business that supports them in good times and bad.

If you’re interested in learning more about Elite’s proven franchise model, talk to us about franchising opportunities today.

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